10DLC rejections

Wrong use case selected

What it means

The use case chosen doesn't fit the messages. Carriers check that the use case aligns with your description and samples; a mismatch can mean rejection and resubmission.

How to fix it

1. Pick the narrowest use case that covers all your messages.
2. If you send several types, use a mixed use case and describe each.
3. Don't pick a cheaper or higher-throughput use case that doesn't fit; carriers penalize false declarations.

Compliant example

Appointment reminders only → Customer Care / Account Notification, not Marketing.

Sources

• support.aircall.io
• support.telnyx.com
• help.gohighlevel.com

Paraphrased from the sources above; not legal advice; no approval guaranteed.