Privacy policy or terms missing or inaccessible
What it means
Reviewers couldn't load a privacy policy or terms page, or the policy doesn't cover SMS.
How to fix it
- Publish /privacy and /terms pages that load without login.
- State that mobile numbers and SMS consent are not sold or shared with third parties for marketing.
- Add an SMS section to terms: program name, frequency, rates, STOP/HELP.
Compliant example
“No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.”
Sources
Paraphrased from the sources above; not legal advice; no approval guaranteed.
Get the weekly “what changed” email
Price changes, new rejection patterns, one practical teardown. Unsubscribe anytime.