Call-to-action missing required disclosures
What it means
The consent language exists, but it leaves out the details carriers expect: brand name, what messages are for, frequency, that rates may apply, and how to opt out or get help.
How to fix it
- Name the brand in the consent text.
- State purpose and frequency (e.g. “appointment reminders, up to 4 msgs/month”).
- Include “Msg & data rates may apply. Reply STOP to opt out, HELP for help.”
- Link the privacy policy and terms next to the checkbox.
Compliant example
By checking this box you agree to receive appointment reminders from Example Detailing, up to 4 msgs/month. Msg & data rates may apply. Reply STOP to cancel, HELP for help. Privacy: example.com/privacy
Sources
Paraphrased from the sources above; not legal advice; no approval guaranteed.
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