Campaign description is vague or incomplete
What it means
The description doesn't explain who is texting whom, why, and how they opted in.
How to fix it
- Write 2–4 sentences: who you are, who receives texts, what the texts are for, how consent is collected.
- Avoid generic phrases like “marketing and notifications.”
Compliant example
Example Detailing (mobile car detailing) texts customers who booked online to confirm, remind and reschedule appointments. Customers opt in on the booking form.
Sources
Paraphrased from the sources above; not legal advice; no approval guaranteed.
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