Sample messages don't match the stated use case
What it means
The sample texts look different from the campaign description (e.g. a ‘customer care’ campaign with promotional samples) or look unrealistic.
How to fix it
- Write samples that are exactly what you'll send, for the use case you picked.
- Include the brand name and an opt-out line in at least one sample.
- Use placeholders like [name] or [time] instead of fake data.
Compliant example
Example Detailing: Hi [name], your detail is booked for [date] at [time]. Reply C to confirm or STOP to opt out.
Sources
Paraphrased from the sources above; not legal advice; no approval guaranteed.
Get the weekly “what changed” email
Price changes, new rejection patterns, one practical teardown. Unsubscribe anytime.