DBA / brand name inconsistency
What it means
The trade name used in messages, website and the registration doesn't line up with the legal entity, so reviewers can't connect them.
How to fix it
- Register the legal name and list the DBA explicitly.
- Use the same DBA in the website, CTA and sample messages.
- Make the legal entity visible on the website (footer or terms).
Compliant example
Footer: “Acme Detailing is a DBA of Example LLC.”
Sources
Paraphrased from the sources above; not legal advice; no approval guaranteed.
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